Music Studio
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Music Studio ✧
Designing the digital presence of an autonomous AI-powered bartender
Yanu is a robotics start-up building a fully autonomous bartender that prepares and serves drinks, processes payments, and interacts with users in real time. This project was developed during my time at Havas, where I collaborated closely with a Lead Designer and a team of developers.
The project focused on designing the main landing page and ICO fundraising experience, translating a highly innovative product into a clear, engaging, and visually compelling digital interface. The approach centered on crafting a strong product narrative—showcasing the technology, its real-world applications, and its value for both users and investors through a cohesive and forward-looking design system.
Problem statement
Designing for Yanu meant translating a highly innovative and unfamiliar product into a clear and engaging digital experience.
The core challenge was not just visual, it was about communication. The product sits at the intersection of robotics, AI, hospitality, and automation, which introduces a level of complexity that can easily overwhelm or confuse users if not structured properly.
Design Approach & Direction
The design approach focused on creating a future-forward yet approachable experience, where innovation is clearly communicated without sacrificing usability.
A key principle was progressive disclosure, introducing the product in layers, allowing users to first understand the concept, then explore deeper technical and business details at their own pace.
Visual identity
The visual identity was designed to reflect the core attributes of the product: innovation, precision, and intelligence.
Rather than relying on overly futuristic or exaggerated visua
Website
The website was designed as both a product showcase and a conversion tool, supporting multiple user journeys within a single cohesive experience.
Landing Page Experience
The landing page i
Impact
The redesigned experience positions Yanu as a credible and forward-thinking product, helping bridge the gap between complex technology and user understanding.
Stronger Product Clarity
The structured narrative and simplified content ma
Outcome & Reflection
This project highlights the importance of design as a tool for simplification, especially when dealing with emerging technologies.
Working within a team at Havas, alongside a Lead Designer and developers, reinforced the value of collaboration in shaping both the user experience and the final product. Close alignment between de